Choosing a PPC Agency which meets your requirements is a long and quite often difficult process. Many client’s will go through numerous agencies before choosing the best someone to meet their business design.
This does not always mean the past agencies were not proficient at their work, but signifies that the present market is so bespoke that client’s are demanding more insight that before.
There is certainly plenty of choice, there must be 1000’s of dedicated and integrated PPC agencies who use different tools and strategies to achieve their client’s targets. This informative article aims to supply a few tips on what to consider and what to ask, in the early stages of your RFP.
Are you limited to one tracking/bid management tool? – Many PPC agencies, utilise a 3rd party or maybe in-house technology solution which manages your campaign performance, should they be restricted to one solution. Then is that solution right for your model??
Is it possible to provide case studies for you clients, performance? – Obviously this details are confidential, but they should be able to provide “ball park” figures and percentages to allow them to prove how successful these are. You need to take a look at their performance since taking up the campaign so ask for a pre and post snapshot to get into the impact.
What differentiates you from the others? – This is among the most important question of which all, with a huge number of PPC agencies competing for the business, why are they different? Expect some “marketing” fluff in this particular reply, but look involving the lines, an agency ought to be passionate and focused on the their clientele and present something unique.
Describe our business, and exactly how it really is currently viewed within the market – A PPC agency should be aware of there client’s business and products inside out, they should be an extension of the marketing team, ppcmangement should know your company. This too shows if an agency is doing their research and has taken time to learn your requirements.
Exactly how much? – Relatively easy really, what is the cost, including tracking fees, setup costs and then any other “hidden charges”. Buy it in writing and make sure that all prices are fully transparent. Upon having this you happen to be then able to work out a real Return on Investment (ROI).
Include these quick questions in your brief, and you will definitely should be able to select the best agency. We recommend you “Google” them and have a look at how they are perceived in the marketplace.